Three Steps to a Successful Trade Show or Job Fair
So your company is exhibiting at a show. Congratulations!
Trade shows are an excellent place to gather leads, identify prospects, and reconnect with your target audience. But, what are your real goals? What specific action do you want attendees to take when they return to the workplace? Visit your website? Schedule a meeting? Apply for a job? Funman Promotions can help you make the show work for you long after the event is over.
We've identified three important steps to ensure a successful trade show or job fair--no matter what your goals are.
Step One: Attract Attendees to the Booth. Draw traffic towards your booth with inexpensive, festive, eye-catching giveaways. Blinky lights, foil-wrapped candies, shiny pencils, and custom fortune cookies all fit the bill. Get people to stop and talk to you!
Step Two: Give an Acknowledgement Gift. Thank prospects for taking time to speak with you with a nicer giveaway. Since you won't be handing out as many, items can be at a higher price point--which translates to higher perceived value and reflection on your company. Brochures presented in a padfolio, rolled up in a mug, put in a personalized reusable bag, or held together with a magnetic alligator clip are nice ideas.
Step Three: Conduct a Raffle. Place a fishbowl on the table for attendees to enter to win a raffle item. Everyone loves free stuff--especially when it's unique. Giving attendees the opportunity to leave their business cards will ensure that you don't miss anyone who stopped at your booth.
Funman Promotions can work with your company's event goals and objectives to create a comprehensive campaign designed to motivate attendees. For a one-on-one consultation, give us a call at 800-273-5976 or email us.
