Break Through the Clutter!
Whether it's a print ad, a direct mail campaign or a radio spot, you only have a brief moment to capture the attention of your reader.
When crafting your message, remember these key points:
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Never run an ad without a compelling headline - Brainstorm about the specific problems and challenges your customers face. People will keep reading if your message helps solve a problem.
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Don't talk about yourself -Very few people care about your company mission and how long you've been in business. Communicate what you have that they want or need.
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Keep it simple - Tom Bodett, who ad-libbed the award winning Motel 6 We'll Leave The Light On For You campaign says "Customers are people, not targets. Talk to them like they just walked through the door. At the very least you'll make a friend, and in the end your friends will take care of you."
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Stay top of mind - One-time ads rarely work to generate sales. Keep in touch by providing USEFUL information: a free consultation, a free report, an educational newsletter - or a useful item printed with your logo and contact information!
Funman Promotions can help you select the promotional products that can best convey your message to your target audience. For a free, no pressure brainstorm, call 800.273.5976 or email us!