What is SWAG? The ABCs of Promotional Marketing
SWAG (swag) --noun An acronym for "Stuff We All Get"; Useful items given to a specific group of people designed to reinforce a theme, a brand or an experience; Also known as branded logo merchandise, promotional products and advertising specialties.
Did you know there are EIGHT different types of swag? Here are some different ways swag can be used to build company loyalty...
Awards: Recognition merchandise given to acclaim superior performance or service. Awards should be gifted in a way that publicly acknowledges the achievement.
Business Gifts: Merchandise given by a company to its employees, customers or any person with whom it wants to enhance a relationship. Business gifts are given in goodwill without obligation to or from the recipient.
Commemoratives: Merchandise used to mark a ceremony, anniversary, event or milestone.
Incentives and Premiums: Something the recipient can't buy at any price, but must take some specific action to obtain, such as purchasing an item, meeting a sales quota or meeting specific company goals. Popular examples are: Safety Incentive Programs, Wellness Incentive Programs, Dealer Incentives, Direct Premiums, Referral Premiums and Sales Incentives.
Lumpy Mail: Also known as dimensional mail, lumpy mail is a promotional product sent via direct mail. Lumpy mail is creatively designed to cut through the clutter and deliver a specific marketing message to a specific target audience.
Prizes: Reward given to winner in a contest, sweepstakes or lottery. Prizes may be used as bait to generate leads, opt-ins for future communication or answers to a survey.
Promotional Giveaway: Direct premium given free of charge or obligation to generate awareness and/or goodwill. For maximum effectiveness the item should be useful or meaningful to the recipient and also tie in with the goals and objectives of the advertiser.
Traffic Builder: A promotional product designed to boost traffic at a retail store or booth at a trade show/job fair. Items should have lasting value to the recipient so the message is carried long after the event is over.
Let Funman help you brainstorm the perfect swag for any occasion! Call us at 800.273.5976 or email us today!
